The need for mobility is the primary driving force behind mobile commerce, or mCommerce.
With the rapid increase in smartphone penetration across the globe, mobile commerce
has gained increasing acceptance amongst both users and retailers. Mobile services
are continuing to register impressive growth and mCommerce is also being embraced
in sync.
- Mobile commerce will increase at a rate of 65% annually to reach $24 billion in
2015. (Coda Research)
- mCommerce grew about 150% to 200% last year. (TBI Research)
- Active mobile banking users in the US will grow from 10 million in 2009 to 53 million
by 2013 (TowerGroup)
- mCommerce will be bigger that eCommerce within 5 years. (Huffington Post)
- In 2015, $119 billion worth of goods and services will be purchased via a mobile
phone. (ABI Research)
- The market for mobile payments is expected to quadruple by 2014, reaching $630 billion
in value. (Juniper Research)
- 20% of all consumers and 32% of 18-34 year olds are researching purchases via mobile
at least monthly. (ATG, Inc.)
Learn more about the remarkable growth of mobile commerce;
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